Raghunathan K., founder of the exhibit, started out in the marketing and advertising industry in the 1990s with a ring-side view of go-to-market brand launches and advertising campaigns.

With more than two decades in below-the-line (BTL) advertising in the UAE and India, he has honed his understanding of brand identity to help businesses increase visibility and stay ahead of their competition. From an internship with Lintas (now MullenLowe Lintas Group) to working with global brands including Sony, Canon, Nikon, Pioneer, Acer, and Seagram, he continues to bring his problem-solving and creative mindset in the fields of physical branding,marketing and advertising.

His portfolio of work since launching the exhibit has covered several industries including retail, entertainment, wellness, and hospitality.

Outside work, he enjoys horology, photography, and mythology.