Our consultancy work with myPedia Clinic provided the foundation for their brand refresh stage which covered the launch of their new website. Our audit of existing collaterals pointed to several inconsistencies across brand touchpoints which were addressed in the guidelines and the designed collaterals.

We also developed the clinic’s little superheroes campaign idea ‘I am brave’ to create a positive experience for children when meeting doctors. The campaign concept was to create a fun yet welcoming environment for children who are often afraid of doctors and dentists.