With their expansion of services and locations, the Doris Duan-Young (DDY) Autism Center expressed the need to improve their brand presence and create brand consistency across customer touchpoints and marketing efforts. Our consultancy work required us to understand the mission of the center keeping in mind their legacy and on-ground efforts towards a more inclusive community. Colors, design, legibility, and function were all considerations to ensure people living with autism feel safe and comforted when engaging with the brand. After a series of dialogue between the management, team members and team, we produced a strategic framework for the DDY brand across several brand communication deliverables.