As a newly formed social sector entity in 2020, which was previously operating as a nonprofit for more than 10 years, the Abu Dhabi Center for Sheltering and Humanitarian Care – Ewaa had a three-pronged goal: share their ‘brand story’ – from non-profit to social sector entity; tackle the issue of violence through public service announcements (PSAs); and provide residents (victims of violence) at shelters an introduction to how Ewaa empowers people. Our engagement resulted in the production of 5 films and 1 animation. We handled concept, storyboarding, scripting, casting, filming, and postproduction.