Mohamed Hareb Al Otaiba Group
CATEGORY: Digital Branding
SECTOR: Retail
WEBSITE: mhao.ae
Scope
The Mohamed Hareb Al Otaiba (MHAO) Group expressed the need to share their brand story across platforms.
For a company doing business since 1946, the leadership team wanted to streamline messaging keeping in mind the company legacy and its vision and values. Our work involved a combination of one-on-one leadership engagement and workshops with senior management to provide a strategic brand communication framework, informing their online presence as well as guiding future content development.
Services
- Workshop
- Keyword audit
- Brand positioning
- Guiding principles
- Key messages
- Voice & tone
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- Web copy (SEO compliant) for various brands
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Client
The Mohamed Hareb Al Otaiba (MHAO) Group, established in 1946, has contributed to the UAE’s growth in key sectors – transportation, technology,retail, F&B / FMCG, fabrication and services, and is credited with bringing global brands Xerox, Avis, Bosch and Beko to the UAE. The company portfolio also has Corporate Connection in technology, Al Otaiba Kitchens in high-end and commercial kitchens, Brightspark in automotive maintenance, Mohamed Al Otaiba Facilities Management Services (MAFS) in support services, and Arabian Horeca in F&B concepts.
