Digital Branding
As a new freelance fitness trainer, you ready to sign on clients. You’ve got your qualification and REPs certification (especially for those based in Dubai), and the logical step is to let potential clients know about your services.
Whether you are a personal trainer, gym instructor, group fitness coach, yoga teacher, Pilates instructor or an advanced exercise specialist, how are you going to do that? Â
Approved training providers like MEFITPRO assist with career opportunities, but if you are on your own, then getting clients is going to be a solo effort. You can promote yourself via social media accounts. You can also increase visibility by signing up on third-party on-demand personal fitness and wellness platforms such as Fitlov, which allows clients to book a fitness session and select the best trainer around their location in a few clicks.
In all of this, your personal brand needs to stand apart.
The competition is fierce. According to a report published by Research and Markets which focused on the UAE Fitness Services Market stated that the total addressable market in UAE for fitness services has been expanding and was estimated to show a substantial growth at a CAGR of about 9.0% during the forecast period (2018-2022).
Establishing a presence online is not just ‘nice-to-have’ any longer – it is necessary. And a website with features including a profile showcase, linked social accounts, testimonials, and an online booking system can help with both visibility and building confidence among potential clients.
Remember, as a freelancer or solopreneur, you have to think about branding, developing your services, client pipeline, marketing your services, and managing bookings – or dealing with unexpected cancellations – on an everyday basis.
One solution is to get your website to do some of the heavy lifting. Here are a few benefits a website will serve for freelance fitness trainers.
Direct online bookings
Get your client to book their sessions based on your availability. This way ‘you’ are offering 24/7 access and your client can make a booking any time – day or night. They no longer have to call you to check availability or vice versa. From a marketing viewpoint, this also makes the customer journey smooth and enjoyable. On online booking form through your website is a great way to manage direct bookings.
Better scheduling and business management
If you need to spread out client appointments, or simply need time for yourself, you can schedule your availability accordingly. This kind of pre-booking facility can also help you establish an easy-to-refer baseline information on volume of business, trends, and busy versus lean times. In fact, our all-inclusive Content-first Website Packages have an option with a booking form to support freelancers and solopreneurs who need to prebook their services. Â
Showcase your services and qualifications
Credibility is a big deal in the fitness industry. The more recognized your qualifications and skills are the better your profile is going to be (and look). For instance, you can display your certifications like  those from the National Academy of Sports Medicine (NASM), a personal training certification in the United States and worldwide, and one that has a network of 1.4 million NASM Fitness Professionals. You can also showcase your services and rates.
Should you need a bit of help to stand out from the competition and give you a professional edge, apart from website packages where you benefit from content that can include a biography to boot, you can check a suite of our branding services.Â
