Brother
CATEGORY: Physical Branding
SECTOR: Retail
WEBSITE: brother.ae
Scope
Our consultancy work with Brother International Gulf has been one of the most
exciting and long-standing collaborations for us.
Over the years, our engagement with the brand focused on physical branding
deliverables ranging from office fitouts, retails fitouts as well as trade fairs such
as GITEX, internal launch events, and brand activations. In 2022 itself, we
supported with activations in Mercato Mall, Mövenpick Hotel & Dubai Design
District.
Services
- Reception area
- Conference rooms
- Renovation
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- Kiosks
- Display stands
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- Exterior
- Interior
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- Brand activation
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- Concept development
- Design -2D
- Design – 3D
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Client
Brother is a globally recognized technology brand. In the early 1990s, Brother developed several types of printing equipment, including thermal transfer fax machines and small laser all-in-one printers to meet the needs of a work style called SOHO (Small Office, Home Office). To date, the company’s printers and all-in-ones have a high reputation in the SOHO market for their high printing speed, cost performance and durability.
Brother Int. Gulf, established in 1991, operates as the Regional Headquarter with fully integrated sales, marketing, and service capabilities in Dubai.
