Sony
CATEGORY: Physical Branding
SECTOR: Retail
WEBSITE: sony.com
Scope
Retail electronics giant Sony is one of foremost players in the electronics segment. We have worked with Sony and its retailer Jumbo for various retail fitouts and brand activations. Our consultancy work supported the rollout of their product ranges for VAIO and Handycam products through point-of-sale kiosks and instore display units.
Services
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- Kiosks
- Display stands
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- Brand activation
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Client
SONY Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, and is considered one of the most comprehensive entertainment companies in the world. Sony VAIO brand includes PCs and laptops. Whereas SONY’s Handycam brand is its camcorder range.
