Nikon
CATEGORY: Physical Branding
SECTOR: Retail
Scope
We handled the store design for Nikon Middle East using Nikon’s redesigned logo (launched in 2003) as inspiration. Using the black color, which in philosophy connects to concepts of ‘high quality’ and elegance’, we designed the demo zone for visitors to experience the Nikon range of lenses and cameras.
Our physical branding consultancy work also resulted in several other deliverables including brand activations for product launches.
Services
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- Store
- Kiosks
- Display stands
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- .Concept development
- Design -2D
- .Design – 3D
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- Brand activation
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Client
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting standards in product design and performance. Since its establishment in 1917 with headquarters in Tokyo, Japan.
Nikon has led the optical industry and made several remarkable achievements along the way. The Dubai office, Nikon Middle East, markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras to the Middle East, Africa & Turkey.
